How it Works
Does technology enable and drive a better customer experience?
Youth Hub, Emirates Towers, Dubai
11:00 AM - 12:00 PM
Andrea Prazakova - SVP, Customer Experience & Design, MEA
Alan Ferguson - Director, Mobile Platforms, MENA
Federico Gaglia - Manager, Cyber & Intelligence Solutions
Summary of Debate
Participants from both teams articulated their arguments to determine whether the use of technology augments the customer experience, citing examples from leading corporations. Through out the discussion, they show the importance of using technology in saving time and effort. Subject matter experts from Mastercard participated in the session and were overwhelmingly pleased by the insights both teams presented.